The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.
In early 2003, Thomas opened a plant in Tijuana, Mexico, named "Edieth and Osuna", to manufacture the skateboard decks of the Black Box brands. Zero team rider Chris Cole was a shareholder of the company from 2011 to 2014.
The company has released seven videos, with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, US and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.
In a June 2014 interview with the Jenkem online publication, Thomas explained that the Dwindle Distribution company—responsible for the Enjoi, Blind Skateboards, Almost Skateboards, Darkstar and Cliché Skateboards brands—will take over "the sales, finance, production and distribution aspects" of the Zero brand. Thomas further explained that the Zero employees will remain independent and will focus on "the team, marketing and creative aspects" of the brand. Zero celebrated its 20 year anniversary with a photo art show in June 2016.